Product Analytics: Metrics, Tools, and Best Practices

In this episode of The Product Handbook, we explore how product analytics helps you move beyond gut feeling to data-driven decisions that drive growth.You’ll learn:The key product metrics every PM should know — from feature adoption to churn, LTV, and MRRHow to design and run A/B tests that actually produce reliable insightsThe strengths of popular analytics tools like Mixpanel, Amplitude, and UXCam, and when to use themCommon mistakes to avoid, like chasing vanity metrics or confusing correlation with causationHow to turn raw data into actionable insights that improve user experience and business outcomesIf you’ve ever struggled to connect metrics with real decisions, this episode gives you the frameworks, tools, and best practices to make analytics a cornerstone of your product strategy.