EPISODE · Jun 8, 2021 · 38 MIN
Product Branding: What Should We Call This Thing?
from Beyond the Cart · host Andrew Wintheiser, Nora Lahl
Today, in episode four, we'll explore the process of selecting a name for our fledgling company. That's right, it's time to drop the name, project X. We'll miss you project X. You served us well and had us feeling like mysterious super villains, but it's time to move on. We'll give you a sneak peek into how we did this with a startup mindset — that is — quickly and cost-effectively.Today's Episode Includes: Creating a production processManaging feedback overloadSourcing product materialsCreating physical prototypes
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What this episode covers
The Beyond the Cart series focuses on solving the complicated minutia involved in starting a direct-to-consumer ecommerce business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inventory, and Customer Service.
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Product Branding: What Should We Call This Thing?
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