Product Development, Launches, and Lifecycle Management - A Conversation with Founder Karthik Suresh

Karthik worked at large companies like KCG and Facebook, and saw the difficulty of managing go-to-market and product launches. Which is partly why he co-founded Ignition, a hub for planning, executing, and measuring GTM launches. In this episode, we discuss product positioning, messaging, and taking products to market. We also discuss doing things that align with our purposes and personal long-term goals rather than just working for the sake of work. Karthik SureshKarthik is the co-Founder of Ignition, the world’s first go-to-market platform that allows business to manage all stages of the product life cycle. Karthik has extensive experience building and launching products across consumer, enterprise, and data domains.Links from the Show:Website: HaveIgnition.comLinkedIn: Karthik SureshTwitter: KarthikBooks: Build, Fooled by Randomness, Black SwanMore by Kyle:Follow us on Twitter: Product by Design, Kyle, and Product ThinkingFollow us on Tiktok: Product by Design, Kyle, and Product ThinkingSign up for Kyle's Product Thinking Newsletter for more updates.Kyle's writing on MediumProduct by Design on MediumLike our podcast, consider Buying Us a Coffee