EPISODE · Nov 18, 2021 · 37 MIN
Product Development Process of an 8-Figure Skincare Company | Bushbalm Miniseries EP 2
from Shopify Masters · host David Gaylord, Shopify, Shuang Esther Shan
To watch this episode visit our Youtube channel: https://www.youtube.com/watch?v=V2ASIvPUTSc David Gaylord, the co-founder of Bushbalm will share the product development learnings of: Ideation for their first hero product Finding the ideal production partner and how they work with chemists Incorporating data and marketing trends into product development How to manage large orders from retail partners For more on Bushbalm and transcript: https://www.shopify.com/blog/bushbalm-product-development?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
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What this episode covers
In this episode of our Bushbalm miniseries, David Gaylord shares the origin story of the brand's first product, with insights on formulation, package design, and scaling production. Learn how Bushbalm found production partners and worked through its production challenges to land deals with major retailers.
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Product Development Process of an 8-Figure Skincare Company | Bushbalm Miniseries EP 2
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