Product Innovation: Scaling Unique Home Improvement Solutions with Lori Machiorlette

Home improvement marketing is evolving as direct-to-consumer brands leverage social proof, digital advertising, and customer ownership to compete with major retailers and drive sustainable growth. ABOUT THE EPISODE ⸻ In this episode of The Truth About Social Ads, Jason Smith sits down with Lori Machiorlette, founder of Worth Home Products, to discuss what it takes to build and scale a patented consumer products business over more than two decades. Lori shares the story behind Worth Home Products, including the development of the Instant Pendant Lite and decorative AC vent covers that helped the company stand out in a competitive home improvement market. She also reflects on lessons learned from her beauty brand, BlendSmart, the challenges of selling through major retailers like Home Depot, Lowe’s, Costco, Sephora, and QVC, and the strategic shift from wholesale to direct-to-consumer sales. The conversation explores product innovation, customer retention, social proof, Amazon growth, agency partnerships, paid advertising, and the realities of scaling an e-commerce brand while maintaining profitability and long-term customer relationships. ABOUT THE GUEST ⸻ Lori Machiorlette is the founder of Worth Home Products, a home improvement company known for its patented Instant Pendant Lite recessed can conversion kits and decorative AC vent covers. With more than 20 years of experience in e-commerce, retail, and consumer products, Lori has successfully sold products through major retailers including Home Depot, Lowe’s, Costco, Sephora, and QVC. She is also a co-founder of BlendSmart, the world’s first rotating makeup brush, which expanded internationally through major beauty retailers. Lori specializes in product innovation, direct-to-consumer growth, retail strategy, and customer-focused brand building.