Product-Led Content & Thinking Like a Strategist with Dr. Fio Dossetto

Dr. Fio Dossetto, editor-in-chief of contentfolks and former Senior Editor at Hotjar, talks through "product-led" content, writing search content without becoming a copycat, and levelling-up your career by thinking less like a writer, and more like a strategist.---HostsDr. Fio Dossetto is the editor-in-chief of contentfolks, and the former Senior Editor at Hotjar.Ryan Law is the Director of Marketing for Animalz, an agency that delivers high-quality content marketing to enterprise companies, startups, and VC firms.Mentioned in the EpisodeFio's newsletter, contentfolksFio's talk for Wynter: Product-LED Content: A Powerful (& Under-utilized) Approach to ContentExamples of product-led contentAhref's free course, Blogging for BusinessAnimalz's article, Copycat Content: SEO Tools Got Us Here, Humans Will Get Us OutAnimalz's article, You’re a Content Marketer, Not a WriterConnectConnect with Fio on Twitter and LinkedInConnect with Ryan on Twitter and LinkedIn