Product-Led Growth: Turning Your Product into the Growth Engine

In this episode of The Product Handbook, we explore the fundamentals of Product-Led Growth (PLG) and how companies use it to scale without relying on traditional sales and marketing tactics.You’ll learn:What PLG actually means and how it differs from sales-led or marketing-led strategiesHow successful companies design onboarding, pricing, and product experiences to drive self-service adoptionThe key metrics that matter in PLG, like time-to-value and conversion ratesWhy the flywheel model is replacing the funnel for long-term growthPractical steps for making your product the primary driver of acquisition, retention, and expansionWhether you’re in B2B SaaS or consumer apps, this episode will help you rethink how your product can do more of the heavy lifting.