Product managers as champions in your sales to businesses - SC Moatti on selling through product managers.

SC Moatti, Managing partner at Mighty Capital and a founder at Products That Count in this episode of Fundraising Radio explains how to make sales through product managers, when should startups start working on content generation and how long it might take to pay off. We also discussed different strategies of getting in touch with those product managers and Moatti explained why product managers are the best points of contact in the organisation. Mentioned in this episode: Webinar by Products That Count (with Ravi Mehta, who was on Fundraising Radio as well) - https://productsthatcount.com/events/ Sandler Sales Training: https://www.sandler.com/ Toastmasters, improve your speech: https://www.toastmasters.org/ Mighty Capital: https://mighty.capital/