"Product Market Fit" The Inventive Journey Podcast For Entrepreneurs w/ Debbie Levitt

Definitely product-market fit. I think too many start-ups say I have a great idea let's just do it. And I always say: well no, we have to figure that out. And they go but, I read the lean start-up book and, I know if I ask people if they like this idea, then it's good. And I say: well, unfortunately, the lean start-up book didn't tell you how to ask the right questions. They told you to go, ask questions but, they did not tell you how to ask the right questions. Un-bias questions, non-leading questions, and, that's what we do. I tell people that instead of studying, do people like your idea research; what are they doing now? How do they do it? What's working for them? And what's not working for them? If this is your target audience, fine-tune that solution for their unmet needs and their tasks.