Product-Market Fit vs Go-To-Market Fit and When You’re Actually Ready to Scale with Mark Roberge

When should a company actually scale?Most founders give the same answer:“When we have product-market fit.”In this episode of Revenue Problem Solvers, I sit down with Mark Roberge, co-founder of Stage 2 Capital, and author of the new book The Science of Scaling, to break down why that answer is necessary, but not sufficient.Mark breaks down a mistake he sees repeatedly as companies grow: confusing product-market fit with go-to-market fit, and trying to scale before the foundation is ready.We cover:What product-market fit really means and why it’s a leading indicator of retentionWhy usage and behavior are better early signals than revenueThe difference between product-market fit and go-to-market fitWhy going after too broad of a TAM early can crush a startupHow focus, sequencing, and discipline drive sustainable growthWhen it actually makes sense to hire sales and commit to revenue targetsThis episode is for founders, operators, and revenue leaders who want to scale intentionally, not accidentally.If you’re navigating the transition from early traction to real growth, this conversation will help you understand what needs to come first and why.To pre-order the Science of Scaling book, with 100% of proceeds will be donated to McLean Hospital to support mental health, please visit www.scienceofscaling.io to purchase your copy. Follow Mark at - https://www.linkedin.com/in/markroberge/Thank you to the great team at Virtual Causeway for sponsoring this episode! Learn more about them at www.virtualcauseway.com and don't forget to mention the show for a special rate. Follow Revenue Problem Solvers for honest, operator-level conversations about diagnosing and solving revenue challenges.