Product Marketing’s Role in Driving Change in B2B Manufacturing

In this episode of The Kula Ring, we sit down with Alex Koepsel, Director of Product Marketing at Vention, to discuss the art of managing up and across in product marketing. Alex shares his journey from electrical engineering to product marketing, revealing how his technical background and entrepreneurial mindset shaped his approach to positioning products and influencing key stakeholders. We explore how Vention is democratizing industrial automation, making it easier for manufacturers of all sizes to implement automation solutions. Alex also unpacks the strategies behind building trust, aligning with leadership goals, and persuading decision-makers to invest in marketing initiatives. Whether you're in product marketing, sales, or leadership, this episode is packed with insights on navigating cross-functional teams and driving meaningful change within an organization. Tune in to hear how product marketers can act as “mini CEOs” and leverage influence to move the business forward.