Product Packaging & Makeup Dupes: Legal and Business Insights with Susan Gatford - Barrister, Trade Mark Attorney and Mediator

Discover how dupe culture, trademarks and copyright collide. Barrister Susan Gatford breaks down the Aldi copyright case and IP rules for look-alike products.Director and Principal Clerk of Svenson Barristers Anna Svenson sits down with Susan Gatford – barrister, mediator and trademark attorney – to unpack the rising trend of “dupes” in beauty and retail. From Instagram-fuelled hype to the landmark Aldi Australia packaging decision, learn where the legal lines are drawn and what brands should consider before copying a competitor’s look and feel.   Get in contact with Svenson Barristers: https://www.linkedin.com/in/anna-svenson-2610b790/ https://www.linkedin.com/company/svenson-barristers/?viewAsMember=true https://svensonbarristers.com.au/ Key Takeaways Understand the economics that drive brands to release copycat products Learn the difference between trademark and copyright protection in Australia Hear how TikTok and Instagram have super-charged dupe culture Get practical tips to protect your brand or launch a dupe ethically Dive into the first Australian judgment finding Aldi liable for copyright infringement on packaging Chapters 00:00 Introduction to Intellectual Property and Dupes 02:48 Understanding Copyright vs. Trademark 05:57 The Legal Landscape of Dupes in Makeup 08:51 Case Study: Aldi's Copyright Infringement 11:50 The Impact of Social Media on Dupes 15:04 Emotional Aspects of IP Infringement 17:43 Future of Dupes   Guest Spotlight - Susan Gatford Susan is a Melbourne-based barrister who specialises in intellectual property disputes and commercial law. With qualifications as a trademark attorney, barrister and mediator, she has advised retail giants, start-ups and established labels on brand strategy, IP licensing and enforcement. Connect: LinkedIn: https://www.linkedin.com/in/susan-gatford-91820b31/ Barrister profile: https://www.vicbar.com.au/Profile?ID=23712 Resources Mentioned Federal Court judgment: APL v Aldi Australia (link) IP Australia guides on trademarks and designs ACCC consumer law overview Support the show: https://www.linkedin.com/company/svenson-barristers/See omnystudio.com/listener for privacy information.