Product Pages That Actually Convert (CRO + SEO)

Your product page is the most important page on your store, so in this episode we break down how to optimize it for both conversion rate and SEO. We cover product imagery, reviews and social proof, cross-sells and bundles, unique product content, structured data, and page speed for Shopify stores. Links Mentioned Judge.me (reviews): https://judge.me Stamped (reviews): https://stamped.io Okendo (reviews): https://www.okendo.io Trustpilot: https://www.trustpilot.com Frequently Bought Together (Shopify app): https://apps.shopify.com/frequently-bought-together Ilana's JSON-LD for SEO (Shopify app): https://apps.shopify.com/json-ld-for-seo WebPageTest: https://www.webpagetest.org Google PageSpeed Insights: https://pagespeed.web.dev Google Search Console: https://search.google.com/search-console Google Merchant Center: https://merchants.google.com Schema.org: https://schema.org Chapters 0:00 Intro 0:35 Why Product Pages Matter 2:34 Product Imagery 8:15 Reviews & Social Proof 9:48 The Fear of Bad Reviews 14:40 Upsells, Subscriptions & AOV 18:16 Cross-Sells, Bundles & Free Shipping 23:35 Pricing & Competition 25:55 Unique Product Content 30:08 Specs, FAQs & Part Numbers 34:21 Schema & Structured Data 37:47 Page Speed: How Much Matters 39:24 Page Speed Hacks to Avoid 41:14 Core Web Vitals & Tools 44:44 Theme Updates & OS 2.0 45:32 Wrapping Up Book a Call Book a Call with Patrick: https://calendly.com/patrickriceco/strategy-call Book a Call with Leighton: https://cal.com/leightontaylor/discovery-call?utm_source=podcast Work With Us Work with Patrick (SEO and Google Ads): https://patrickriceco.com/ Work with Leighton (Shopify Store Builds, Migrations, & Ongoing Support): https://envision.io You may notice that our content sometimes includes affiliate links or sponsored content. We may receive compensation for this type of content, which supports the work we do at no cost to you.