Product Pals Live @SNN: Paru Madhavan on Product Thinking Without Product Authority

How does product work in a non-product/ content organisation?At the ABC, Paru Madhavan works in a world where customer value is created not just by Product, Design and Engineering, but by Content, Marketing and teams with decades of audience knowledge.Recorded live at Signal Not Noise 2026, we explore what product thinking looks like when you don’t have all the authority, and why that might actually make you a better product person.Paru shares how the ABC has experimented with a different kind of product trio, bringing Product, Content and Marketing together around customer problems. We get into prioritisation, strategic bets, working within constraints, building trust across very different teams, and why putting everyone into Jira is definitely not the answer.And perhaps the biggest reflection: great product practice doesn’t have to look like the Silicon Valley textbook and we can all be pragmatic and creative! Sometimes the best product thinking starts with understanding the organisation you’re actually in. Hope you enjoy this episode #ProductManagement #ProductThinking #ProductLeadership #ProductStrategy #ProductPals