EPISODE · Mar 7, 2023 · 48 MIN
Product Positioning Advice with April Dunford
from Talking Too Loud with Chris Savage
April Dunford is talking too loud about injecting more storytelling into B2B sales pitches so that new prospects better understand the context around and value of any given product. Links to learn more about April:April’s LinkedInFollow us:twitter.com/wistiaSubscribe:wistia.com/series/talking-too-loudLove what you heard? Leave us a review!We want to hear from you!Write in and let us know what you think about the show, who you’d want us to interview on future episodes, and any feedback you have for our team.
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What this episode covers
There’s a funny thing that happens to April Dunford, B2B positioning expert and author of Obviously Awesome, at conferences: People will ask her, “Well isn’t positioning just messaging?” or “Isn’t it a tagline?” or “Isn’t positioning the same thing as a brand story?” On this episode of Talking Too Loud, April unravels a slew of misconceptions about positioning, explains why positioning is harder for B2B than B2C, and shares helpful tips to nail your product’s positioning.
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Product Positioning Advice with April Dunford
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