Product Proliferation

The view from the top of business. Presented by Evan Davis, The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with people running leading and emerging companies. The programme is broadcast first on BBC Radio 4 and later on BBC World Service Radio, BBC World News TV and BBC News Channel TV. This week Evan and his guests serve up a smorgasbord of topics, from Swedish business and the IKEA model, to the crisis in the Eurozone crisis. They also discuss proliferation - how many different products should a company sell? Joining Evan in the studio are John Vincent, co-founder of Leon Restaurants; Helena Morrissey, chief executive of global asset manager Newton Investment Management, part of BNY Mellon Asset Management; Peter Jelkeby, senior vice president of Swedish chain store Clas Ohlson. Producer: Ben Crighton. Editor: Stephen Chilcott.