Product Roadmap Potholes (Season 3, Episode 6)

Product roadmaps should be the steps to realizing a strategic vision for product innovation over the coming 18-24 months, but too often they become anything but. They are often just a list of features to be built into the product. And the product planning meetings associated with the roadmaps are just exercises of pushing back timelines of existing priorities and a means to dismiss newer ideas because “we don’t have the time”. For episode 2 of our Innovation Station series we’re throwing the roadmap out the window!