Product Segmentation: A Conversation with Rob Ristagno

from Prodity: Product by Design · host Kyle Evans

In this episode we have an incredible conversation with Rob Ristagno, CEO of Sterling Woods and expert in segmentation and product/market fit. We talk about the issues most companies have with segmentation, steps to improve segmentation, and how to identify product/market fit. Listen in for more product management and UX insights! Links from the show:LinkedIn: https://www.linkedin.com/in/robristagnoSegmentation tool: https://sterlingwoods.com/Podcast: CEO Campfire Chat Bose Sleepbuds (shout-outs): https://amzn.to/31onqsp More by Kyle:Follow Product by Design and Kyle on TwitterKyle's writing on MediumProduct by Design on MediumSign up for Kyle's Product Thinking Newsletter for more updates.Like our podcast, consider Buying Us a Coffee

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This episode is 35 minutes long.

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This episode was published on December 15, 2021.

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