Product Segmentation: A Conversation with Rob Ristagno
In this episode we have an incredible conversation with Rob Ristagno, CEO of Sterling Woods and expert in segmentation and product/market fit. We talk about the issues most companies have with segmentation, steps to improve segmentation, and how to identi
Episode 41 of the Prodity: Product by Design podcast, hosted by Kyle Evans, titled "Product Segmentation: A Conversation with Rob Ristagno" was published on December 15, 2021 and runs 35 minutes.
December 15, 2021 ·35m · Prodity: Product by Design
Summary
In this episode we have an incredible conversation with Rob Ristagno, CEO of Sterling Woods and expert in segmentation and product/market fit. We talk about the issues most companies have with segmentation, steps to improve segmentation, and how to identify product/market fit. Listen in for more product management and UX insights!
Episode Description
In this episode we have an incredible conversation with Rob Ristagno, CEO of Sterling Woods and expert in segmentation and product/market fit. We talk about the issues most companies have with segmentation, steps to improve segmentation, and how to identify product/market fit. Listen in for more product management and UX insights!
Links from the show:
LinkedIn: https://www.linkedin.com/in/robristagno
Segmentation tool: https://sterlingwoods.com/
Podcast: CEO Campfire Chat
Bose Sleepbuds (shout-outs): https://amzn.to/31onqsp
More by Kyle:
Follow Product by Design and Kyle on Twitter
Kyle's writing on Medium
Product by Design on Medium
Sign up for Kyle's Product Thinking Newsletter for more updates.
Like our podcast, consider Buying Us a Coffee
Similar Episodes
Apr 11, 2026 ·2m
Apr 11, 2026 ·8m
Apr 11, 2026 ·18m
Apr 11, 2026 ·18m
Apr 11, 2026 ·26m
Apr 11, 2026 ·19m