Product Strategies for Sales-Led Companies

GTM Disrupted host Mike Smart meets with Laura Marino, CPO, C-suite Advisor, Board Member, and Lecturer to discuss the urgency to adjust product strategies during uncertain business conditions. Laura provides insights based on a solid foundation in product leadership as well as B2B enterprise software. She gives us a few invaluable best practices to improve alignment with C-Suite partners on product strategy, especially during a challenging business climate. Today, product leaders must strike a balance between some of our long-term initiatives and working with sales to make this year’s numbers. Key learnings from this podcast include:  Impact of Market Dynamics on Prioritization  Sales-Led GTM (Go-to-Market) Strategies  Transparency in Product Roadmaps Laura’s Bio: Laura is a Chief Product Officer, Board Member, Advisor to CEOs, and Lecturer. She has over 25 years of experience leading product teams in large and small B2B and B2B2C companies, including Nuance, Microsoft, Intapp, Lever, and more recently TrueML, a fintech company using AI to reinvent debt resolution. She was named a Top 25 Fintech Product Executive by the Financial Technology Report and a Top 25 Product Led Growth Influencer by the Product Led Alliance. Laura is passionate about teaching and promoting diversity. As a guest lecturer at Stanford University and at Los Andes University in Colombia, she shares her expertise in product management with the next generation of leaders. As a board member of the non-profit Leading Women in Technology, she promotes women's leadership. And as one of the few female Latin American technology executives in Silicon Valley, she strives to serve as a role model for the Latinx community. To Learn more about Laura to go - https://www.linkedin.com/in/lamarino/