EPISODE · Mar 29, 2021 · 41 MIN
Product thinking for B2B
from BetterTech · host BetterTech
In this episode of 'The Business Truth', we chat with John MacMenamin, Head of Product Design Block.one, about what are user personas and why they are essential to leading B2B service design. A creative strategist at heart, John leans into an iterative design process to help evolve a product towards the goals determined.
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Product thinking for B2B
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This episode was published on March 29, 2021.
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