Product Viability + Business Profitability w/ Adam Pollack

Having a Profitable PRODUCT does not guarantee that you can build a Profitable BUSINESS, but it is an important first step.  Today on the podcast Sarah is joined by Adam Pollack, Vice President of Marketing at Rodeo CPG. Together they are discussing the foundational elements of ensuring that your product is viable (aka you can sell it for more than it costs to make) and then how you go about ensuring that you can build a profitable business around that product. Whether you’re a food business veteran, or thinking about launching your first food business, this episode offers up insightful info about:  What COGS are, and how to calculate yours What “good” COGS look like for a mission-driven food business The BIG misconception business owners have around COGS and Volume How Profit Margins change as you grow into new sales channels Why Bottomline Growth outweighs Topline Growth How you can create a realistic and helpful financial model for your business And SO much more!  Tune in to learn more, and  visit sarahdelevan.com or the to learn about our new + updated services.  Then join us in the FREE Profitable Food Business Community to continue the conversation Want to Connect?  Connect with Adam Pollack: Website Instagram Facebook LinkedIn Rodeo CPG Links: Jumpstart Course Build a Sales Plan This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thegoodfoodcfo.substack.com