Product Vision - What's The Best Format?

A Product Vision: is it useful to have one, or is it just a fluffy checkbox thing? Jonas and Christian discuss why we think a Product Vision is crucial to have, how you can connect the vision to the strategy and roadmap, and how to use this trio as a guiding tool for your product and company that will be revised often. We’re also talking about typical failures, disconnects and lacking team buy-in. And finally, we’ll run through a few examples, during which you can hear our blood pressure going up as we walk through companies and products we’re passionate about. We hope you enjoy this 10-minute segment, and do send us questions and feedback!