Product vs. Business Reality | Ep 277

CarTalk with Kartik #277: Product vs. Business RealityWhy does a great product still fail to scale? That’s the question one of the CEOs I work with asked me recently.As a bestselling author featured on BBC TV, Times Square and having collaborated with over 60 CEOs, here’s my answer.In many $1M to $5M companies, Product becomes king. That sounds right, but it creates a hidden risk. When Product operates in isolation, teams lose sight of business fundamentals like positioning, routes to market, customer journeys, and sales alignment.A strong product alone does not drive growth. Growth happens when Product, Marketing, Sales, and Customer Experience move together toward the same outcome. When those pieces are disconnected, even great products struggle to win consistently.The fastest-growing CEOs I see treat Product as part of an ecosystem, not a silo. They balance the product vs. business reality.This insight comes from page 202 of my book Product Marketing Wisdom – which just completed 63 weeks on the Amazon bestseller list. Check it out at:https://ProductMarketingWisdom.com/sListen to CarTalk with Kartik on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app.#CarTalkWithKartik #CEOInsights #ProductMarketing #GoToMarket #ScaleUp #Leadership #B2BGrowth