EPISODE · Jun 14, 2026 · 20 MIN
Production Quality Is Patient Trust | Ep. 01 — Building the Future of Health
from Building the Future of Health · host Bill Fow
Most healthcare practitioners are losing patients before a single conversation happens and they don't know it.In this episode, host Bill sits down with marketing strategist Jenna and production expert Chris Farrand to break down the one thing independent practitioners consistently underestimate: production quality.Your Google profile, your website photos, your audio quality on video, patients are scanning all of it before they ever pick up the phone. And if it feels generic, sterile, or AI-generated, they leave.Chris brings decades of professional television and commercial production experience. Jenna specializes in patient perception and authentic healthcare messaging. Together they cover exactly what independent chiropractors, functional medicine doctors, integrative clinics, and wellness founders need to know to compete online without a corporate marketing budget.
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Production Quality Is Patient Trust | Ep. 01 — Building the Future of Health
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