Proem Parades on maintaining a continuously design expression and doing pre-orders to create less waste

This season, the Danish brand Proem Parades makes its debut at CIFF. Ahead of the show, we had the pleasure of welcoming founders Lærke and Stine to the CIFF Media studio for a conversation with CIFF Director Sofie Dolva. The brand’s mission is to maintain a strong and continuous design expression, creating pieces that can be styled, loved, and remain relevant year after year – even long after they are purchased. By offering customers the opportunity to pre-order garments tailored to their exact needs, Proem Parades emphasizes its commitment to producing only what is truly desired. In 2022, the brand became the first Danish fashion label to receive B Corp certification.