Prof. Anjana Karumathil (Assoc. Prof. of Practice, IIM Kozhikode) on Reinventing Work: Gig Economy, AI & the Future of HR

In this insightful episode of The Brand Called You (TBCY), host Ashutosh Garg welcomes Professor Anjana Karumathil, Associate Professor of Practice at IIM Kozhikode and an expert on the gig economy, organizational behavior, and the future of work.Professor Anjana shares her unique journey from industry to academia, highlighting how her experiences across the US, Australia, UK, and Qatar have shaped her perspectives on leadership and learning. She discusses key misconceptions about the future of work, the evolving role of organizational behavior in the age of AI, and the real opportunities and challenges of India’s rapidly growing gig economy.Tune in to hear about:The differences between gig and traditional work motivationsHow HR policies need to adapt for remote and flexible workThe vital importance of emotional intelligence, critical thinking, and creativity in the AI-powered workplaceHer actionable recommendations for making the gig economy more equitable, including algorithmic transparency, portable benefits, and giving gig workers a meaningful voice