Prof. Anuj Kapoor explores using AI to tailor marketing experiences for consumers at scale.

Welcome to today's episode of Business Talk. We are thrilled to have with us Prof. Anuj Kapoor, an esteemed academic and researcher in the field of marketing. Prof. Kapoor is currently serving as an Assistant Professor of Marketing at the prestigious Robert J. Trulaske, Sr. College of Business, where he brings a wealth of knowledge and expertise to the table. Prof. Anuj’s research interests lie at the intersection of technology and marketing, particularly in the areas of digital video advertising, AI-human interaction, and the ever-evolving digital platforms that shape our modern economy. His work delves deep into understanding how these technologies influence consumer behavior and how businesses can leverage them for strategic advantage. Prof. Anuj holds a Doctorate in Business Administration from the University of Utah, where he honed his research skills and developed a keen understanding of the intricate dynamics between digital technologies and marketing practices. His academic journey and professional experiences make him a leading voice in the discourse on the future of digital marketing. Before joining the Robert J. Trulaske, Sr. College of Business at the University of Missouri, Prof. Anuj Kapoor was associated with the Indian Institute of Management Ahmedabad, where he was honored with the ‘Marti Mannariah Gurunath Outstanding Teacher’ Award in 2022. In today’s episode, we’ll explore his insights into how AI is transforming the marketing landscape, the nuances of digital video advertising, and the implications of these changes for both businesses and consumers. We are excited to dive into these topics and gain a deeper understanding of the digital marketing world through Anuj's lens. This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com. To learn more about our activities, follow us on our social media platforms listed below: 1) LinkedIn: https://www.linkedin.com/in/hellomrbhatt/ 2) Twitter: https://x.com/hellomrbhatt 3) Instagram: https://www.instagram.com/hellomrbhatt/?hl=en 4) Facebook: https://www.facebook.com/managementprofessional 5) Threads: https://www.threads.net/@hellomrbhatt Disclaimer: A. The background music used in this video is the property of its respective developer and is protected by Copyright. Although it is a free version, Business Talk, Global Management Consultancy and Deepak Bhatt do not hold the rights to this music. B. Prof. Anuj Kapoor has granted permission to share insights from his research and practices on “Personalization at Scale: Using AI to Tailor Marketing Experiences for Individual Consumers” on Business Talk Podcast Channel. The uploaded video contains copyrighted material; therefore, any modifications to graphics, music, or the presence of the author or host are strictly prohibited.