Prof. Dr. Thomas Hess, Direktor, Institut für Digitales Management und Neue Medien LMU München

from We Like Mags – der Publishing-Podcast · host Christian Kallenberg

In diesem Audience Development Deep Dive von SPRYLAB und We Like Mags erklärt Prof. Dr. Thomas Hess, welchen Einfluss ChatGPT auf die Publishing-Branche haben wird, wie die Schwierigkeiten bei der automatisierten Personalisierung von Inhalten zu lösen sind und wie die Verlage trotz "homöopathischer Paywall-Umsätze" künftig Geld verdienen können.  Mehr Infos zu dieser Episode: https://purplepublish.com/de/prof-dr-thomas-hess/

Episode metadata supplied by the publisher feed · Published Feb 8, 2023

Embed this episode

Attribution link and audio player

Ready to play

Prof. Dr. Thomas Hess, Direktor, Institut für Digitales Management und Neue Medien LMU München

0:00 27:36

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

No similar podcasts found.

Frequently Asked Questions

How long is this episode of We Like Mags – der Publishing-Podcast?

This episode is 27 minutes long.

When was this We Like Mags – der Publishing-Podcast episode published?

This episode was published on February 8, 2023.

Can I download this We Like Mags – der Publishing-Podcast episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!