Prof. John Ashton CBE - Coronavirus lessons learnt to date
from The Purpose Made Podcast: Games, Film and IP
In today’s podcast, we speak to the amazing Professor John Ashton CBE, one of the world’s leading experts in the field of public health and author of the book, ‘Blinded by Corona.’ Professor Ashton is a British doctor and academic who has held positions at the University of Southampton, the London School of Hygiene and Tropical Medicine, the University of Liverpool School of Medicine and also as Regional Director of Public Health for North-West England for 13 years. On February 1st 2020, Professor Ashton was one of the first voices to sound the alarm of a global pandemic via an interview held with British broadcaster, Sky News. During the interview, he mapped out the need for urgent and swift action, at a time the UK were witnessing 83 British nationals return from Wuhan, landing at RAF base Brize Norton, and the countries first confirmed cases of coronavirus we being identified in York. It proved to be a decisive moment, as Professor Ashton was asked by the Crown Prince of Bahrain, to join Bahrain’s COVID-19 Task Force and provide hands on training and knowledge to the countries coronavirus response. Bahrain alongside Taiwan, South Korea, New Zealand and Singapore would go on to be one of the few countries who provided a beacon of hope, in respect to their handling of the coronavirus pandemic so far. How well a population can migrate beyond a pandemic, will depend on preparation, resilience, openness, transparency, trust, leadership, communication, cooperation and crucially the mobilisation of the public to act with evidence and science. Chatting to Professor Ashton was an absolute pleasure, this is an amazing episode and one not to be missed. So without further ado, please sit back, relax and we do hope you enjoy. Links: Lanesberg wine https://www.lanebergwine.com Blinded by Corona by Prof John Ashton https://www.amazon.co.uk/Blinded-Corona-Excellent-Pandemic-Britains/dp/1783341955 Exercise Cygnus https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/927770/exercise-cygnus-report.pdf Guardian article may 2020 (Exercise Cygnus): https://amp.theguardian.com/world/2020/may/07/what-was-exercise-cygnus-and-what-did-it-find PPE, Test and Trace and ongoing cronyism and legal cases. https://goodlawproject.org/news/ Independent Sage Blueprint to achieve excellent find, test, trace, isolate and support system: https://www.independentsage.org/wp-content/uploads/2020/10/New-FTTIS-System-final-06.50.pdf Covid Bereaved Families justice group https://covidfamiliesforjustice.org Johnson’s superman speech - Greenwich Speech https://youtu.be/OMwXlOQLu44 Take it on the chin - This Morning https://youtu.be/SQDXmipIYF8 Edelman Trust Barometer https://www.edelman.com/trust/2021-trust-barometer Prof John Ashton Question Time https://youtu.be/M-Up5XbgUg8 Panorama - Cashing in on Covid https://www.bbc.co.uk/iplayer/episode/m000t8td Enjoying the show? Follow and leave a rating on Apple Podcasts or Spotify. It really helps other people find us. We're also building a Purpose Made community on Discord for people who love games, film, TV and the IP behind them. Come and join us: https://discord.gg/vvtV6ZHKGK
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