Prof. Kent Berridge, Professor of Neuroscience at the University of Michigan

Liking, Wanting, and the Incentive-Sensitization Theory of Addiction,  A Liking Versus Wanting Perspective on Emotion and the Brain, and The central amygdala recruits mesocorticolimbic circuitry for pursuit of reward or pain Prof. Kent Berridge is a Professor of Psychology and Neuroscience at the University of Michigan.  His research aims for answers to questions such as:   What causes addiction?  How are pleasure and desire generated in the brain?    And how does fear relate to desire in the brain?