Prof Stuart Biddle – Mythbusting Sports Medicine Australia Keynote Presenter: Physical Activity

Do you struggle to change your own behaviour? Do you find it hard to get ‘motivated’ or to motivate others? The opening keynote lecture at the tremendous Sports Medicine Australia conference (2014) addressed these issues and gave solutions. Prof Stuart Biddle is the Professor of Physical Activity & Health at Victoria University, Melbourne Australia. He is a recent ‘Aussie’ and a longtime leader at Loughborough University in the UK. In this podcast you will be exposed to the current day thinking on the balance between internal and external factors on motivation. You’ll learn about influential models that help to change behaviour including ‘Nudge’ and the work of BJ Fogg (Stanford). An elegant combination of evidence and practical application, this is a must listen for those who aim to encourage more healthy behaviours.