Professional Skincare: How Beauticians Choose Brands

Send us Fan MailChoosing a professional skincare brand is one of the biggest decisions for any beautician, and one that shapes your future practice. In this episode, I share my own early experiences with trade shows, financial challenges, and the lessons I’ve learned from 30 years in the industry.Together with my beloved team member, Sarah Drew, we explore how to find brands that truly align with your values, your clients, and your growth, not just marketing trends. From unrealistic minimum orders to emotional client care, we talk about the balance between passion, business, and community in professional skincare. Whether you’re an independent practitioner, a clinic manager, or a brand partner, this conversation will help you choose smarter, work simpler, and feel proud of the skin stories you help create.Connect with us:Sarah Drew InstagramMeder by Dr. Tiina MederMeder Beauty InstagramMeder Beauty FacebookMeder Beauty TikTokMeder Beauty LinkedInListen to the Meder Beauty Podcast on Apple Podcasts