EPISODE · Sep 10, 2018 · 9 MIN
Professional Survey Design Issue: Every Word Counts!
from Conversations for Research Rockstars
How to mitigate the risks associated with rating scales in market research questionnaires? Know all your scale options. Likert scales are great for many cases, but so are semantic differential scales. Not familiar with semantic differential scales? Tune in for some quick tips that will help your professional market research instruments shine.
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Professional Survey Design Issue: Every Word Counts!
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