Professionalism, Branding, and Growth: Career Advice from 23XI Racing’s HR Director

In this episode of Stay Sporty, host from the University of South Carolina's College of Hospitality, Retail and Sport Management interviews Nikita Smith, Director of Human Resources at 23XI Racing — the NASCAR team co-owned by Michael Jordan and Denny Hamlin. Nikita shares her career journey from retail management to HR roles across multiple industries before joining the sports world. She discusses growing 23XI Racing's workforce from 24 to 145 employees, the demands of her HR role, and memorable experiences like witnessing Bubba Wallace's Indianapolis win. She also offers valuable advice on professionalism, personal branding, salary negotiation, and confidence for aspiring sports professionals.Topics discussed in this episode: Career journey from retail management to human resources in sportsRole and responsibilities of a Director of Human Resources in a NASCAR teamGrowth and structure of 23XI Racing, including employee roles and team dynamicsImportance of professionalism and personal branding for students and young professionalsThe significance of internships and real-world experience in career developmentStrategies for motivating employees and providing growth opportunities in a small organizationTips for distinguishing oneself and building a personal brand in the sports industryAdvice on salary negotiation and understanding total compensationMaintaining professionalism when working with high-profile figures in sportsLife advice on confidence, patience, and the importance of continuous learning and growth