EPISODE · Feb 19, 2025 · 43 MIN
Professor ARPDAU: free retention curve, LTV predictor, DAU predictor
from Growth Masterminds: mobile growth podcast · host Singular
Need retention curves, LTV predictors, or DAU predictors for your mobile game or app? Don't want to learn about to build retention curves or LTV predictions or DAU predictions, but need the data?You're in luck: Russell Ovans, author of Game Analytics, has just built out these tools for free use. And in this edition of Growth Masterminds, he shows us exactly how they work and why they're useful.Ovans demos his set of free online tools designed for game marketers, including the retention curve creator, LTV predictor, daily average user predictor, and a geographical pricing tool that does have a cost. Perfect for anyone in game marketing or analytics who needs this kind of data but prefers not to learn exactly how to create it themselves :-) 00:00 Introduction to Growth Masterminds00:59 The Goal of Making Game Analytics Simple02:09 Challenges and Feedback on the Book03:39 Launching ARPDAU's Free Tools04:54 Demo of Retention Curve Creator10:51 Predicting Customer Lifetime Value (LTV)16:52 Estimating Daily Active Users (DAU) and Revenue21:57 Future Enhancements and Feedback24:05 Introduction to the Big Mac Index24:30 Country-Specific Pricing Strategies25:08 Challenges with Global Pricing26:31 Implementing the Big Mac Index28:06 Google Play Console Pricing Features30:39 Using Professor ARPDAU's Tool31:52 Adjusting Prices with CSV Files39:33 Final Thoughts and Q&A
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Professor ARPDAU: free retention curve, LTV predictor, DAU predictor
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