Professor John Roberts on Better Marketing for a Better World (BMBW)

John Roberts, Scientia Professor at University of New South Wales Business School, sits down with Mark Jones to discuss quantifying the impact of marketing and the role marketers play in corporate social responsibility. Resources Better Marketing for a Better World  Chandy, Rajesh K., Gita Venkataramani Johar, Christine Moorman, and John H. Roberts. "Better Marketing for a Better World." Journal of Marketing 85, no. 3 (May 2021) You might also like… Renee Garner on diversity of thought & inclusive leadership in marketing (amaysim) Amy Smith on brand purpose at T2 Tea