Professor Malcolm McDonald

Professor Malcolm McDonald, one of the world’s foremost authorities on strategic marketing, market segmentation, sales and strategic/key account management and author of over 45 books on the subject of marketing, will be in South Africa and presenting a session at the upcoming conference of the Institute of Marketing Management and Marketing Association of Zimbabwe. The topic he will be presenting on is “How to build a Winning Strategy for Sales and Profit”. The event takes place on Thursday 5 November at the Indaba Hotel in Fourways. He speaks to us about the some of the content of his presentation.