Proffat brändikeskustelussa - vieraana Saila Saraniemi ja Erkki Karvonen

from MY Studio - Mikroyrittäjän podcast · host Oulun yliopisto / MicroEntre

Mitä yrityksen brändääminen tarkoittaa? Mitä eroa on imagolla ja brändillä? Miten rakennan yritykselleni vahvan brändin? Näihin ja muihin kysymyksiin vastaavat My Studion haastateltavana Oulun yliopiston professorit Saila Saraniemi ja Erkki Karvonen. Oulun kauppakorkeakoulussa työskentelevä Saraniemi on Suomen ensimmäinen brändimarkkinoinnin professori. Informaatiotutkimuksen ja viestinnän professori Karvonen on Suomen ensimmäisiä imagotutkijoita ja väitellyt aiheesta jo vuonna 1997. Haastattelijana tutkijatohtori Markus Rytinki

Episode metadata supplied by the publisher feed · Published Dec 15, 2021

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Proffat brändikeskustelussa - vieraana Saila Saraniemi ja Erkki Karvonen

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This episode was published on December 15, 2021.

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