Profit & Purpose: Brad Wolfe on Financial Clarity, Billing Strategy, and Growth in Home Care

In this episode of Home Care: Doors Open, host Lucas Carroll talks with Brad Wolfe, Founder of Sourced, about the financial realities and opportunities behind running a successful home care agency. From starting as a franchise operator to becoming a financial partner for agencies across the country, Brad brings a unique lens to the intersection of mission and money in home care.They dive into the dual nature of the industry—balancing passion with profit—and what agency owners need to know about billing, payer sources, and building a financially sustainable operation. Brad also shares what’s changing in the industry, what to watch for, and how smart financial systems can actually reduce stress and support growth.If you’ve ever felt overwhelmed by your numbers or unsure how to scale without chaos, this episode is for you.Connect with Brad WolfeEmail: [email protected]