Profit Finding: You don't need to discount to grow your business

Why do you feel you need to offer a discount? Discounting can be a very dangerous game for businesses.  Constantly chipping away at profit margins to close a sale or increase revenues.  While discounting has a place in all business models, it must by used with a complete understanding of the strategy and impact within the business. In this podcast episode, we explore using discounting to grow your business and how we avoid using it at the wrong times. We explore: Understanding and articulating your value  Welcoming and inviting price objections Evaluating value in the eyes of IDEAL clients/customers Strategic discounting to increase profitability  Being prepared for objections to close more sales We hope you enjoy the episode. Have a business problem you want the team to discuss, post it or send a DM https://www.facebook.com/philotimoglobal/