Profit from Paid Acquisition Key for Ecom Owner

Zach Stuck is an agency founder turned ecommerce owner. The agency, called Homestead, runs marketing campaigns for direct-to-consumer businesses. And lessons from those campaigns drive his second venture: acquiring and launching his own brands. His top lesson? A customer from paid acquisition has to be profitable on the first sale. He shares his journey  — from running an agency to owning and operating ecommerce brands — in this episode.For a transcript of the episode with embedded audio, see: https://pec-ly.com/?6mXEFor all episodes and embedded audio, see: https://www.practicalecommerce.com/tag/podcasts