Profit Hacking With Steve Daar: Simple Ways To Increase Sales Conversion & Profits

Today’s special guest is Steve Daar, a conversion consultant, profit hacker, and an expert when it comes to growing your profits. Steve actually transitioned from being a finance guy to a marketing junkie where he now leverages his expertise as he is set on a mission to help people with important messages to amplify their reach, impact, and profits and do some real good in the process.Today’s special guest is Steve Daar, a conversion consultant, profit hacker, and an expert when it comes to growing your profits. Steve actually transitioned from being a finance guy to a marketing junkie where he now leverages his website www.conversionforgood.com as he is set on a mission to help people with important messages to amplify their reach, impact, and profits.In addition, Steve has written an excellent book called Profit Hacking, where he has laid out real core principles when it comes to improving profits and conversion.I have invited Steve on the show so he can share with us his bacon wrapped strategies on how you can grow your profits significantly.Here’s what we discussed:4:43 - From zero marketing experience to expert in record time5:18 - The three core principles of what you need to grow your business and profits5:42 - How Perry Marshall's book, 80/20 Sales and Marketing, inspired Steve6:03 - Traffic, Conversion, and Economics 7:42 - Finding leverage10:34 - The only 3 ways to grow a business12:09 - The importance of knowing the “voice” of your customers 13:46 - Why you should start off answering support tickets yourself14:57 - 2 powerful, quick questions in your simple survey17:12 - The three main types of data: What, Why, How18:38 - The PIE Framework: Potential, Importance, Ease and ways to use it22:03 - Systematic Simplification Case study: Shopify 23:58 - The three questions through people's minds when they go to a website that you need to answer26:02 - Steve's ideal clients26:52 - Why Steve named his company Conversion For Good29:14 - The fallacy of following your passion32:44 - Steve's passion project: Helping K-12 school teachers across the country.35:00 - Brad's conversation with Mike Koenigs from Traffic Geyser about leveraging your book39:30 - Huge, game-changing books for Steve: Choose Yourself! by James Altucher, The Ultimate Sales Machine by Chet Holmes, and E-Myth by Michael Gerber40:54 - Recommended heat mapping software: SessionCam42:16 - The power of leveraging Google AnalyticsResourcesFor more information on Steve Daar and his incredible work, visit ConversionForGood.com80/20 Sales & MarketingChoose YourselfThe Ultimate Sales MachineThe E-Myth RevisitedIf you have any questions or challenges or would like a second opinion on your business strategy, email [email protected] and let me know. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit bradcostanzo.substack.com