Profit-Maximizing Marketing Experiments with Elea Feit

What this episode covers

A lot of marketers are familiar with A/B testing, usually with regards to website testing and conversion rate optimization. But there’s another kind of testing that marketers are becoming more interested in lately, and that’s testing of the marketing itself. It goes by many names - randomized controlled trials, geo-lift experiments, conversion lift studies, holdout testing - maybe you’ve heard of these? But maybe you weren’t sure where to start with them? Elea Feit is here to help! She has a bachelor’s in mathematics, a master of science in industrial engineering, and a PhD in Marketing. She’s applied those learnings at companies like General Motors and Amazon, and continues to train the next generation of marketers and analysts as Associate Professor of Marketing at Drexel University’s LeBow College of Business. ▶️ Watch on YouTube Links from the show: eleafeit.com Test & Roll - Online Calculator How to Test & Roll: A new approach to A/B testing (video) Latin Square Experiment Design Elea Feit in LinkedIn Elea Feit on Twitter

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This episode is 48 minutes long.

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This episode was published on July 20, 2023.

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A lot of marketers are familiar with A/B testing, usually with regards to website testing and conversion rate optimization. But there’s another kind of testing that marketers are becoming more interested in lately, and that’s testing of the...

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