Profitable? Yes. Peaceful? Absolutely Not: Our 2025 Recap.

In this episode, Hannah & Ariel recap what can only be described as a beautiful disaster of a year that was 2025: wildly stressful, personally chaotic, professionally bananas… and somehow still one of their most profitable years in business. They break down the big highs, the messy lows, the “are we okay?” moments, and the decisions they’re proudly taking credit for (plus the ones they wish they could pretend never happened). Instead of their usual “Win of the Week,” the Roaches go big with their “Win of the Year” - because after surviving twelve months like this, they earned it. If you want a brutally honest and hilariously unfiltered year-in-review from two founders who lived through absolute madness and still kept the business alive (and thriving), this episode is your end-of-year therapy session. Tune in for honesty, chaos, and a reminder that profitable doesn’t mean peaceful.