Programas de loyalty con Web3. Con Paula Pascual.

from Blockchain Bites · host Un podcast de Alastria

En este episodio exploramos la evolución de los programas de fidelización gracias a Web3 de la mano de Paula Pascual, CEO y fundadora de Merge Madrid. Cada vez más, los clientes y especialmente la Generación Z, quiere obtener algo más de las marcas: quieren sentirse parte de una comunidad. Es aquí donde Web3 ofrece un aporte diferencial porque facilita la posibilidad de programas colaborativos, donde los clientes disfrutan de beneficios más allá del propio ecosistema de una única marca, conectando diferentes plataformas. Se espera que el mercado global de la fidelización se duplique para 2027, superando los 200 mil millones de dólares.

Episode metadata supplied by the publisher feed · Published May 21, 2024

What this episode covers

PodParley-generated summary based on available episode metadata and transcript content.

NOW PLAYING

Programas de loyalty con Web3. Con Paula Pascual.

0:00 30:10

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

Block52 - #241 In Gedenken an Philipp Sandner

Mar 1, 2024 ·27m

Block52 - #240 Interview mit Andreas Albrecht, Open Digital Factory, DekaBank

Jan 19, 2024 ·25m

Block52 - #239 Interview mit Martin Eckardt, Developer Relations, Ava Labs

Jan 12, 2024 ·27m

Block52 - #238 Interview mit Jonas Gross, COO, etonec

Jan 5, 2024 ·34m

Block52 - #237 Interview mit Victoria Jahn, Senior Associate, Waldeck

Dec 29, 2023 ·31m

Block52 - #236 Interview mit Benedikt Faupel, Head of Blockchain, Bitkom

Dec 22, 2023 ·36m

Similar Podcasts

The Protocol CoinDesk Dive deep into the blockchain realm with The Protocol Podcast, where we unravel the intricate technologies powering cryptocurrencies like Bitcoin and Ethereum. Join us on a journey through the labyrinthine layers of blockchain innovation, as tech-savvy developers sculpt the future of finance and the decentralized web. Led by CoinDesk's adept journalists, we dissect the freshest news and project revelations, demystifying the mechanics and significance of it all for those hungry to grasp the inner workings of this dynamic and rapidly evolving industry.Meet your hosts: Brad Keoun, Sam Kessler, and Margaux Nijkerk…and tune in, techies! Hyperfluent Hypio Hyperfluent transmits straight from the heart of Hyperliquid, where culture, creativity, and capital converge. Anchored by the architects of Hypio—the decentralized cultural virus—each episode archives the minds engineering the blockchain built to house all finance. These conversations are traceable artifacts in HyperEVM’s evolution: not just what’s being built, but why it matters, how it mutates, and where it’s taking us next. Listen in for the blueprints, the blind spots, and the narrative weapons shaping tomorrow’s markets.Hyperfluent: learn the language, ride the wave, spread the strain. La Canzone del Trader Stellare The Bitcoin Butcher From charts to blockchain, this song gets it! Listen now and feel the trading vibes! The Nifty Show: NFTs, Metaverse, Play-to-Earn & Web3 Show The Nifty Show: NFTs, Metaverse, Play-to-Earn & Web3 Show The Nifty Show is the original NFT show. Started in mid-2020, we have interviewed some of the top NFT pioneers. From Crypto Kitties to Garbage Pail Kids to Blockchain Heroes to NBA Top Shot NFTs and everything in between and beyond, this show and podcast is sure to bring a smile to your face and new collectibles in your wallets!

Frequently Asked Questions

How long is this episode of Blockchain Bites?

This episode is 30 minutes long.

When was this Blockchain Bites episode published?

This episode was published on May 21, 2024.

What is this episode about?

Can I download this Blockchain Bites episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

URL copied to clipboard!