Programmatic Advertising per le PMI, cosa c'è da sapere -...

What this episode covers

Obiettivo del corso: conferire al professionista un’infarinatura di base sull’ad tech, programmatic advertising e pubblicità guidata dai dati. Audience: offline media manger, CEO & C levels, trade marketing, digital / ecommerce manager, marketing manager Intro cosa è il programmatic e panoramica mercato -Metodologia di svolgimento info pratiche -I concetti basilari -Ad blocker: L.E.A.N, better ads, libro bianco (solo accenni) -Campagna programmatic vs campagna tradizionale -Panoramica mercato e miti da sfatare (sia per eccesso che per difetto) -Nuovi ruoli della filiera -Accenni TV / Radio programmatic / DOOH Gli attori della filiera -Inserzionista, editore -Agenzie: centro media, trading desk -Ad tech: DSP, SSP, DMP, other tools -Ad Exchanges e altri attori

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Frequently Asked Questions

How long is this episode of Smau Academy?

This episode is 50 minutes long.

When was this Smau Academy episode published?

This episode was published on April 2, 2018.

What is this episode about?

Obiettivo del corso: conferire al professionista un’infarinatura di base sull’ad tech, programmatic advertising e pubblicità guidata dai dati. Audience: offline media manger, CEO & C levels, trade marketing, digital / ecommerce manager, marketing...

Can I download this Smau Academy episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.