Programmatic Advertising: Transforming Digital Marketing
from First Direct - The Deep Dive Hosted by First Direct
This Episode from First Direct explores programmatic advertising, a technology automating ad buying and placement. It explains how this method uses data and artificial intelligence for precise audience targeting and real-time bidding, improving return on investment and efficiency. Read more Programmatic Advertising: How It Transforms Digital Marketing
Embed this episode
No transcript yet.
Frequently asked questions
How long is this episode of First Direct - The Deep Dive?
This episode is 24 minutes long.
When was this First Direct - The Deep Dive episode published?
This episode was published on January 12, 2025.
Can I download this First Direct - The Deep Dive episode?
Yes. Use the download control on the episode player to save the publisher-provided media file.