Programmatic advertising uitgelegd door een insider - Casual Catch-up met Gyurka Jansen

from Casual Catch-ups over SEO, CRO en Data & Analytics. · host Roy Huiskes

In deze aflevering praat ik met Gyurka Jansen, expert op het gebied van programmatic advertising en digitale marketing. We duiken diep in de wereld van online advertenties, van banners tot connected TV. Gyurka deelt zijn inzichten over: - Hoe programmatic advertising precies werkt - De rol van first-party data en cookies - Recente ontwikkelingen zoals audio-advertenties in podcasts - De impact van AI op de advertentie-industrie - Uitdagingen rondom regelgeving en privacy We bespreken ook hoe de advertentiemarkt zich verhoudt tot SEO en contentcreatie. Gyurka geeft praktische tips voor zowel grote merken als kleinere websites die willen adverteren. Of je nu werkt in marketing of gewoon benieuwd bent naar wat er achter de schermen gebeurt bij online advertenties, deze aflevering biedt inzichten in onze altijd veranderende industrie. --- 0:00 - Introductie en achtergrond van Gyurka Jansen 1:31 - Carrière bij Business Insider 4:58 - Advertentieverkoop en programmatic advertising 8:46 - SEO en bannering 11:27 - Contextual targeting en advertentieplatforms 18:05 - Connected TV en videoadvertenties 21:00 - Budgetten en effectiviteit van advertentiecampagnes 26:00 - First-party data en cookieveranderingen 31:37 - Affiliate marketing en monetisatie van websites 39:00 - AI in de advertentie-industrie 51:00 - Europese wetgeving rondom AI en privacy 56:53 - Toekomst van Gen AI en contentcreatie 1:05:00 - Afronding en contactgegevens --- Meer over Gyurka Jansen: ► website: gyurka.nl ► linkedin: https://www.linkedin.com/in/gyurka/ ► Twitter: @the_ed Meer over Roy: ► https://www.chapter42.com/

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This episode was published on January 6, 2025.

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