Programmatic Digital Strategy

from Getting Granular · host Granular, Anna Borchert, Chris Cesar

What is programmatic advertising (1:30)What is OTT & CTV and what are the differences (2:05)Geofencing and iOS updates (4:09)Who should use programmatic (6:10)Examples of how to target effectively (7:49)3rd party data providers (12:22)How to use data to meet goals (15:14)

Episode metadata supplied by the publisher feed · Published Sep 23, 2021

Embed this episode

Attribution link and audio player

What this episode covers

What exactly is programmatic advertising? Who should use it? How do you target the right audience? Tune in to this episode of the Getting Granular podcast for answers to these questions and more!

Distinct summary based on available episode metadata or transcript content.

Ready to play

Programmatic Digital Strategy

0:00 20:55

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

No similar podcasts found.

Frequently Asked Questions

How long is this episode of Getting Granular?

This episode is 20 minutes long.

When was this Getting Granular episode published?

This episode was published on September 23, 2021.

Can I download this Getting Granular episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!