Programmatic Marketing - How It Works, Real-Time Auctions and Asteroid Pizza Investigations??!

On this episode we break down the confusing nature of programmatic marketing to gain an understanding of how programmatic marketing is enhancing the effectiveness of our media campaigns. More specifically, we look at how this digital auction platform drives efficiency in the media buying process and increases the sophistication of our targeting. To go deeper, we also have a case study from IHG, who were able to increase the number of direct bookings are made without the use of third party booking sites through programmatic buying. We are excited to have you along for our learning journey! If you like the show, please leave us a 5 star rating and review.